1 00:00:00,000 --> 00:00:00,800 2 00:00:00,800 --> 00:00:02,250 - Well it's another year in and Apple 3 00:00:02,250 --> 00:00:05,880 has another host of new iPhones for us to salivate over. 4 00:00:05,880 --> 00:00:08,940 The big new look is the iPhone XS Max, 5 00:00:08,940 --> 00:00:12,720 which supports a 6.5 inch OLED display, compared 6 00:00:12,720 --> 00:00:16,050 to the XS's 5.8 inch display. 7 00:00:16,050 --> 00:00:18,570 I think it's fair to say that this is one of Apple's most 8 00:00:18,570 --> 00:00:21,090 minimal S upgrades to date. 9 00:00:21,090 --> 00:00:23,300 The difference between the XS and the X 10 00:00:23,300 --> 00:00:27,330 pretty much boils down to the new A12 bionic chip. 11 00:00:27,330 --> 00:00:29,880 There are a few new materials, new compounds, 12 00:00:29,880 --> 00:00:31,170 and a new gold color. 13 00:00:31,170 --> 00:00:34,470 But other than an enhanced level of waterproofing and dual Sim 14 00:00:34,470 --> 00:00:37,380 support through eSim, most stuff feels pretty 15 00:00:37,380 --> 00:00:39,330 much like the same hardware. 16 00:00:39,330 --> 00:00:42,870 You've also got the same face ID notch and the same back camera 17 00:00:42,870 --> 00:00:45,180 module, but Apple spent a bunch of time 18 00:00:45,180 --> 00:00:47,280 at their keynote talking up the big software 19 00:00:47,280 --> 00:00:50,340 improvements designed to help you snap better photos. 20 00:00:50,340 --> 00:00:55,950 Starting at $999 and $1099, the iPhone XS and XS Max 21 00:00:55,950 --> 00:00:58,620 keep the prices of their predecessors. 22 00:00:58,620 --> 00:01:01,230 But if you've been waiting to get in on a bigger screen 23 00:01:01,230 --> 00:01:03,390 iPhone while paying a little less, 24 00:01:03,390 --> 00:01:07,380 the new iPhone XR is probably the move for you. 25 00:01:07,380 --> 00:01:12,450 The iPhone XR starts at $749, and sports an LCD display 26 00:01:12,450 --> 00:01:14,595 as opposed to the nicer and more expensive 27 00:01:14,595 --> 00:01:18,810 OLED screens on XS and XS Max. 28 00:01:18,810 --> 00:01:21,810 It's an aluminum body as opposed to the stainless steel 29 00:01:21,810 --> 00:01:24,270 digs on the iPhone XS. 30 00:01:24,270 --> 00:01:26,970 Beyond that, you're getting a single lens camera 31 00:01:26,970 --> 00:01:31,590 and losing 3D touch, but how much of a loss is that, really? 32 00:01:31,590 --> 00:01:34,560 All of the new phones are available for preorder October 33 00:01:34,560 --> 00:01:37,610 19, and ship a week later. 34 00:01:37,610 --> 00:01:41,995