1 00:00:00,000 --> 00:00:01,920 KRIS NAUDUS: If you were anything like me as a kid, 2 00:00:01,920 --> 00:00:03,870 you had a big collection of toy cars. 3 00:00:03,870 --> 00:00:05,940 Coupes, hatchbacks, sedans. 4 00:00:05,940 --> 00:00:07,710 Hondas, Fords, Mercedes. 5 00:00:07,710 --> 00:00:09,725 Red cars, blue cars, yellow cars. 6 00:00:09,725 --> 00:00:12,630 No matter what you collected or how you organized them, 7 00:00:12,630 --> 00:00:15,300 you were probably pretty proud of your collection 8 00:00:15,300 --> 00:00:17,730 and how fast your cars could go in a race. 9 00:00:17,730 --> 00:00:20,170 Thing is, you couldn't really prove it to the other kids-- 10 00:00:20,170 --> 00:00:20,970 until now. 11 00:00:20,970 --> 00:00:23,748 [MUSIC PLAYING] 12 00:00:23,748 --> 00:00:26,070 13 00:00:26,070 --> 00:00:28,230 Hot Wheels ID is a new type of racer for 14 00:00:28,230 --> 00:00:30,240 the esteemed 50-year-old brand. 15 00:00:30,240 --> 00:00:32,369 But you wouldn't know that at first glance. 16 00:00:32,369 --> 00:00:36,390 You see, the cars look like any other 1:64-scale model vehicle 17 00:00:36,390 --> 00:00:37,710 you can buy at the store. 18 00:00:37,710 --> 00:00:39,600 But flip it over and you'll see the bottom 19 00:00:39,600 --> 00:00:41,700 has a lot more than the standard "made 20 00:00:41,700 --> 00:00:43,330 in Malaysia" printed on it. 21 00:00:43,330 --> 00:00:45,420 There's now a small NFC chip embedded 22 00:00:45,420 --> 00:00:47,190 in the bottom of each toy car. 23 00:00:47,190 --> 00:00:49,440 That opens up a whole new era of racing 24 00:00:49,440 --> 00:00:51,180 and collecting possibilities in both 25 00:00:51,180 --> 00:00:53,520 the real and virtual worlds. 26 00:00:53,520 --> 00:00:56,100 There's an app, along with a Bluetooth and NFC 27 00:00:56,100 --> 00:00:57,310 enabled track kit. 28 00:00:57,310 --> 00:00:58,470 You build the track like you would 29 00:00:58,470 --> 00:01:00,390 any other Hot Wheels set, though the app 30 00:01:00,390 --> 00:01:01,590 will walk you through it. 31 00:01:01,590 --> 00:01:03,000 It even knows when you make a mistake, 32 00:01:03,000 --> 00:01:06,780 since all the track pieces connect to each other via USB. 33 00:01:06,780 --> 00:01:08,490 Then you register your cars with the app 34 00:01:08,490 --> 00:01:10,370 by tapping them against your device 35 00:01:10,370 --> 00:01:12,960 and drop them on the track for an old-fashioned Hot Wheels 36 00:01:12,960 --> 00:01:13,950 race. 37 00:01:13,950 --> 00:01:16,380 Well, only a bit old fashioned. 38 00:01:16,380 --> 00:01:18,480 You'll still propel them with a pump launcher, 39 00:01:18,480 --> 00:01:20,610 timing your pushes just right to keep 40 00:01:20,610 --> 00:01:22,530 up your car's speed without sending 41 00:01:22,530 --> 00:01:24,420 it flying off the track. 42 00:01:24,420 --> 00:01:26,790 Where it gets newfangled is that there's 43 00:01:26,790 --> 00:01:30,540 an NFC reader in the track sending info back to the app 44 00:01:30,540 --> 00:01:33,480 on each vehicle's speed and number of laps taken, 45 00:01:33,480 --> 00:01:35,280 so now every individual ID card you 46 00:01:35,280 --> 00:01:37,560 play with will have a record of how long 47 00:01:37,560 --> 00:01:40,910 and how far it's traveled, and how fast it went. 48 00:01:40,910 --> 00:01:44,010 Nerdier kids will enjoy the number-crunching aspect of it, 49 00:01:44,010 --> 00:01:45,660 and those who just love going fast 50 00:01:45,660 --> 00:01:49,320 can optimize their collection with the best racers. 51 00:01:49,320 --> 00:01:51,550 As for kids who love video games, 52 00:01:51,550 --> 00:01:54,810 well, Hot Wheels ID has a lot to offer them too. 53 00:01:54,810 --> 00:01:57,720 You see, there's a whole game inside the app as well. 54 00:01:57,720 --> 00:02:01,410 Scanning a vehicle in via a phone, tablet, or the NFC track 55 00:02:01,410 --> 00:02:04,290 itself creates a virtual copy of it, 56 00:02:04,290 --> 00:02:07,350 one that can be raced on a series of virtual tracks. 57 00:02:07,350 --> 00:02:09,690 You won't need to pump to make your car go faster, 58 00:02:09,690 --> 00:02:11,640 but you do need to tap your screen 59 00:02:11,640 --> 00:02:14,350 and tilt your phone to win the race instead. 60 00:02:14,350 --> 00:02:17,190 You'll earn power-ups to enhance your virtual collection 61 00:02:17,190 --> 00:02:20,430 and even unlock app-exclusive cars. 62 00:02:20,430 --> 00:02:24,180 The one thing you don't get is unlimited play. 63 00:02:24,180 --> 00:02:26,100 Each vehicle will actually require a rest 64 00:02:26,100 --> 00:02:27,840 period from time to time. 65 00:02:27,840 --> 00:02:29,190 You'll either have to wait it out, 66 00:02:29,190 --> 00:02:31,950 like you do on a lot of free-to-play mobile games, 67 00:02:31,950 --> 00:02:34,890 or take your need for speed to the physical track 68 00:02:34,890 --> 00:02:36,300 for a little while. 69 00:02:36,300 --> 00:02:38,760 If you play with the real car in the real world 70 00:02:38,760 --> 00:02:41,450 for a few minutes, it recharges the virtual car, 71 00:02:41,450 --> 00:02:44,460 so it's ready for more video game racing. 72 00:02:44,460 --> 00:02:47,610 This way kids can stay engaged with the toy itself. 73 00:02:47,610 --> 00:02:49,890 It's a lot like LEGO's new Hidden Side line 74 00:02:49,890 --> 00:02:52,260 of toys, which use augmented reality 75 00:02:52,260 --> 00:02:55,290 to add a virtual overlay onto the physical sets 76 00:02:55,290 --> 00:02:57,990 and require children to be active in both worlds 77 00:02:57,990 --> 00:03:00,630 to get the most out of the play sets. 78 00:03:00,630 --> 00:03:03,390 And that's what Mattel's aiming to do with Hot Wheels ID 79 00:03:03,390 --> 00:03:04,470 as well. 80 00:03:04,470 --> 00:03:06,840 Kids love video games, but also still 81 00:03:06,840 --> 00:03:09,060 enjoy playing with real toys. 82 00:03:09,060 --> 00:03:13,170 These new NFC vehicles play into everything you enjoyed as a kid 83 00:03:13,170 --> 00:03:14,370 about Hot Wheels-- 84 00:03:14,370 --> 00:03:17,310 the racing and the collecting. 85 00:03:17,310 --> 00:03:19,710 You don't even need to toss aside your old track. 86 00:03:19,710 --> 00:03:22,360 The new pieces can be connected to classic track 87 00:03:22,360 --> 00:03:26,460 with special connectors for even crazier creations. 88 00:03:26,460 --> 00:03:29,640 Also crazy is the collection of cars available, 89 00:03:29,640 --> 00:03:32,370 ranging from well-known brands like Tesla and Ford 90 00:03:32,370 --> 00:03:35,880 to fantastical creations like a stegosaurus car 91 00:03:35,880 --> 00:03:37,440 and the Batmobile. 92 00:03:37,440 --> 00:03:40,830 One caveat about Hot Wheels ID is that it won't come cheap. 93 00:03:40,830 --> 00:03:45,600 There will be 51 different cars to collect this year alone. 94 00:03:45,600 --> 00:03:47,580 And they'll cost $7 each. 95 00:03:47,580 --> 00:03:51,290 The track itself comes as a starter set for $180, 96 00:03:51,290 --> 00:03:54,960 though you can snag an NFC race [? Portal ?] for just $40. 97 00:03:54,960 --> 00:03:58,170 Again, they're all solidly made and come in a sturdy box that 98 00:03:58,170 --> 00:03:59,850 can later be used for storage. 99 00:03:59,850 --> 00:04:03,300 Parents will love how easy the track is to clean up. 100 00:04:03,300 --> 00:04:06,510 Hot Wheels ID is set to arrive in the Apple online store 101 00:04:06,510 --> 00:04:07,440 today. 102 00:04:07,440 --> 00:04:10,980 So yeah, the app is going to be iOS exclusive at first. 103 00:04:10,980 --> 00:04:13,050 Android users will get their first crack at ID 104 00:04:13,050 --> 00:04:15,990 on Prime Day when the product goes on sale through Amazon, 105 00:04:15,990 --> 00:04:18,839 with the app hitting both Google Play and Amazon's 106 00:04:18,839 --> 00:04:20,829 Appstore over the summer. 107 00:04:20,829 --> 00:04:22,650 It'll hit Target this fall. 108 00:04:22,650 --> 00:04:24,900 If you want to hear more about the latest tech toys coming 109 00:04:24,900 --> 00:04:29,450 out just in time for the holiday season, hit like and subscribe. 110 00:04:29,450 --> 00:04:48,150