1
00:00:00,000 --> 00:00:01,680
MATT FORTE: How did you
decide-- how did you come

2
00:00:01,680 --> 00:00:02,970
up with that list of people?

3
00:00:02,970 --> 00:00:04,780
Like who-- what inspired you?

4
00:00:04,780 --> 00:00:07,170
Kris Jenner I know you've known
for a while, and, of course,

5
00:00:07,170 --> 00:00:08,460
Cuban, you work with him.

6
00:00:08,460 --> 00:00:10,200
How did you know
these are the people

7
00:00:10,200 --> 00:00:11,865
that I really want to talk to?

8
00:00:11,865 --> 00:00:13,560
DAYMOND JOHN: We came up
with a master hit list,

9
00:00:13,560 --> 00:00:17,310
and a lot of people have been
subjects in my other books.

10
00:00:17,310 --> 00:00:19,170
And then we came up with
a list, OK, so, well,

11
00:00:19,170 --> 00:00:21,120
how many people here
are everyday people?

12
00:00:21,120 --> 00:00:22,590
How many people
here are in sports?

13
00:00:22,590 --> 00:00:24,480
How many people here are
in music and entertainment?

14
00:00:24,480 --> 00:00:26,640
So when you come up and you
think about a Lindsey Vonn,

15
00:00:26,640 --> 00:00:29,650
you go this is the
winningest skier in history--

16
00:00:29,650 --> 00:00:31,320
men, women, like, period.

17
00:00:31,320 --> 00:00:34,470
She practices for
four years to win

18
00:00:34,470 --> 00:00:38,490
in, like, a millisecond against
the world's best, and she--

19
00:00:38,490 --> 00:00:41,400
what was her discipline
to go through that?

20
00:00:41,400 --> 00:00:43,500
How does she
negotiate with herself

21
00:00:43,500 --> 00:00:47,520
about getting up every
day and breaking limbs

22
00:00:47,520 --> 00:00:48,570
and doing things like that?

23
00:00:48,570 --> 00:00:50,760
But then you go and you
talk to a Kris Jenner

24
00:00:50,760 --> 00:00:52,860
and you say, you know,
your girls are not

25
00:00:52,860 --> 00:00:57,240
known because of they originally
were music artists or athletes,

26
00:00:57,240 --> 00:01:01,990
and how do you navigate
to become the best--

27
00:01:01,990 --> 00:01:05,233
or the most known family
on the planet besides the--

28
00:01:05,233 --> 00:01:07,000
probably the second-most
googled family on the planet

29
00:01:07,000 --> 00:01:08,020
besides the president.

30
00:01:08,020 --> 00:01:10,000
How did you get to do that,
and what did you activate?

31
00:01:10,000 --> 00:01:11,800
Because, you know, I
represented the Kardashians

32
00:01:11,800 --> 00:01:15,490
for their first couple
years, and I had explained

33
00:01:15,490 --> 00:01:18,970
to Kris Jenner about how
I was doing music videos

34
00:01:18,970 --> 00:01:20,650
and integrating
things like that.

35
00:01:20,650 --> 00:01:23,200
She would then shift that
power and take it and use it

36
00:01:23,200 --> 00:01:25,870
on another platform,
meaning social media,

37
00:01:25,870 --> 00:01:28,840
and do wildly more
than I can do, right?

38
00:01:28,840 --> 00:01:31,690
How did you-- what was the
essence of what I gave you,

39
00:01:31,690 --> 00:01:34,570
and then how did you
take that and 10x it?

40
00:01:34,570 --> 00:01:36,720
[MUSIC PLAYING]

41
00:01:36,720 --> 00:01:41,000