MATT FORTE: How did you
up with that list of people?
Like who-- what inspired you?
Kris Jenner I know you've known for a while, and, of course,
Cuban, you work with him.
How did you know these are the people
that I really want to talk to?
DAYMOND JOHN: We came up with a master hit list,
and a lot of people have been subjects in my other books.
And then we came up with a list, OK, so, well,
how many people here are everyday people?
How many people here are in sports?
How many people here are in music and entertainment?
So when you come up and you think about a Lindsey Vonn,
you go this is the winningest skier in history--
men, women, like, period.
She practices for four years to win
in, like, a millisecond against the world's best, and she--
what was her discipline to go through that?
How does she negotiate with herself
about getting up every day and breaking limbs
and doing things like that?
But then you go and you talk to a Kris Jenner
and you say, you know, your girls are not
known because of they originally were music artists or athletes,
and how do you navigate to become the best--
or the most known family on the planet besides the--
probably the second-most googled family on the planet
besides the president.
How did you get to do that, and what did you activate?
Because, you know, I represented the Kardashians
for their first couple years, and I had explained
to Kris Jenner about how I was doing music videos
and integrating things like that.
She would then shift that power and take it and use it
on another platform, meaning social media,
and do wildly more than I can do, right?
How did you-- what was the essence of what I gave you,
and then how did you take that and 10x it?
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