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MATT FORTE: How did you
decide-- how did you come

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up with that list of people?

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Like who-- what inspired you?

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Kris Jenner I know you've known
for a while, and, of course,

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Cuban, you work with him.

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How did you know
these are the people

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that I really want to talk to?

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DAYMOND JOHN: We came up
with a master hit list,

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and a lot of people have been
subjects in my other books.

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And then we came up with
a list, OK, so, well,

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how many people here
are everyday people?

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How many people
here are in sports?

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How many people here are
in music and entertainment?

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So when you come up and you
think about a Lindsey Vonn,

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you go this is the
winningest skier in history--

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men, women, like, period.

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She practices for
four years to win

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in, like, a millisecond against
the world's best, and she--

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what was her discipline
to go through that?

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How does she
negotiate with herself

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about getting up every
day and breaking limbs

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and doing things like that?

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But then you go and you
talk to a Kris Jenner

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and you say, you know,
your girls are not

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known because of they originally
were music artists or athletes,

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and how do you navigate
to become the best--

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or the most known family
on the planet besides the--

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probably the second-most
googled family on the planet

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besides the president.

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How did you get to do that,
and what did you activate?

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Because, you know, I
represented the Kardashians

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for their first couple
years, and I had explained

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to Kris Jenner about how
I was doing music videos

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and integrating
things like that.

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She would then shift that
power and take it and use it

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on another platform,
meaning social media,

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and do wildly more
than I can do, right?

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How did you-- what was the
essence of what I gave you,

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and then how did you
take that and 10x it?

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[MUSIC PLAYING]

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